How to Craft a Compelling B2B Offer for Search Engine Marketing
Issue: March, 2011How to Craft a Compelling B2B Offer for Search Engine MarketingBY RUTH P. STEVENSAs seen Postings, March, 2011Search optimizing a B2B offer is an art in and of itself; the secret lies...
View ArticleMulticultural Business Owners: An Overlooked Market?
Issue: March, 2011Peg North is a strategist specializing in business collaboration for ethnic lists, enhancements and software. Reach her at peg.north@gmail.comNY Times (front page): Moving to the US,...
View ArticleThe Silver Apple Awards: Present at the Creation
Issue: September, 2011 Jim Prendergast, 56 years in direct marketing, is a two-time past president of DMCNY. Reach him at jwpdirect@gmail.com.With the Silver Apple awards coming up in November,...
View ArticleEnough About Marketing – What About Yourself? Personal Finance Tips
Issue: September, 2011David Lord is a CPA who concentrates in small businesses, taxes and estates, withoffices in Westchester and Long Island. Reach him at jabspd@aol.com. His article is not meant to...
View ArticleDoug Berger talks with Jim Fosina of Fosina Marketing Group
Issue: September, 2011Fosina Marketing Group is an industry leader in ROI-positive direct marketing strategy, consulting, and management. Headquartered in Danbury,CT, it specializes in the design and...
View ArticleChet Dalzell talks with Roberta Elins, FIT Advertising & Marketing...
Issue: September, 2012Contact Roberta at Roberta_Elins@fitnyc.edu.New York’s Fashion Institute of Technology (FIT) offered the nation’s first undergraduate degree program in direct/interactive...
View ArticleHow to Improve Campaign Response by 40% or More (and Have Fun Doing It)
Issue: September, 2012Jay Bower is president and chief archer of Crossbow Group, a full-service, multichannel marketing firm based in Westport, CT (www.crossbowgroup.com). Reach him at 203-222-2244 or...
View ArticleWhat It Takes to Be a (Direct) Marketer
Issue: September, 2012Dr. Marjorie Kalter is a marketer and educator. She teaches at NYU’s Stern School of Business. Selected for the DMA’s Hall of Fame, she received this honor in October 2012. She...
View ArticleSuccessful Copywriting in a Digital World
Issue: September, 2012Ann Goodstein is president of Goodstein Integrated Marketing, creating campaigns for corporations and non-profits since 1990. Reach her at 212-807-6974 or...
View ArticleBuilding and Leveraging Customer Insights in a Digital Age
Issue: September, 2012Tony Coretto is the co-founder and co-CEO of PNT Marketing Services, Inc., an award-winning database marketing consultancy and four-time member of the Inc5000 list of the...
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